MORRISON CONSTRUCTION COMPANY, INC., IS NAMED 'FIVE-STAR APPLICATOR' BY U.S. GYPSUM COMPANY
The Industrial Products Division of United States Gypsum Company has named MORRISON CONSTRUCTION COMPANY, INC., of Sonora, California, a "LEVELROCK® Brand FIVE-STAR™ Applicator" for its work with LEVELROCK Brand Floor Underlayment. The program recognizes licensed applicators who best reflect and follow the stringent standards of the company's quality program. This new initiative also gives these applicators valuable resources and tools that will help expand their businesses.
"We are very proud to be associated with MORRISON CONSTRUCTION COMPANY, INC., which shares our high standards and commitment to the highest-quality products, workmanship and results," said Ray Kaligian, director of marketing for U.S. Gypsum's Industrial Products Division. "To this end, we are constantly seeking ways not only to educate and provide information to our partners, but innovate opportunities such as this program that will drive their business growth."
The initial benefits of being named a FIVE-STAR applicator include:
- Warranty extension from two to five years.
- Future opportunities to participate with U.S. Gypsum on an extended warranty program.
- Recognition on product-related Web sites, literature, advertising, marketing materials and lead-generation programs.
- A special logo that can be incorporated on business cards, signage and vehicles.
"We are excited about this innovative program and honored to be selected as a charter FIVE-STAR Applicator," said Jeff Morrison, President, MORRISON CONSTRUCTION COMPANY, INC. "The award confirms our commitment to quality throughout the organization. It also reflects the level of dedication by all of our employees that has enabled us to become the local community's preferred source for flooring underlayment."
Morrison Construction Company was established in 1987, focusing on the installation of concrete. In March of 2000 Morrison Construction Company, Inc., became a licensed United States Gypsum Company (USG) gypsum floor underlayment contractor, covering the region of Northern California, from Bakersfield to the Oregon border.
To qualify for the new LEVELROCK Brand FIVE-STAR program, MORRISON CONSTRUCTION COMPANY, INC., participated in U.S. Gypsum's quality initiatives for a mandatory period of six months to one year. During this time, the company also received field training by ALCORP Marketing, Inc. (whom USG retains to recruit, train and service its national network of qualified applicators). In addition, FIVE-STAR applicators must successfully pass field audits and regularly submit for evaluation job samples that meet program standards.
"This program is designed to assist and reward those LEVELROCK applicators who regularly satisfy our quality objectives," said Mike Walsh, market manager for U.S. Gypsum's Industrial Products Division. "It is these companies who have made LEVELROCK products so successful, and they should be extremely proud of their achievements."
LEVELROCK Brand underlayments deliver industry-leading compressive strengths, along with quick and economical application. The products are ideal for use in commercial, institutional, and residential construction and renovation projects. They can be finished with a wide range of floor coverings, including carpeting, ceramic tile, wood laminate, hardwood and vinyl.
The underlayments are a major component in sound systems designed to meet or exceed today's building code requirements. Because LEVELROCK Brand Floor Underlayments are also UL classified, they are the first cementitious underlayments that will meet Underwriters Laboratories designs for fire and sound ratings